About Us

Who We Are


Founded by World Poker Tour champion Martin deKnijff and run by former Executives of some of the most established operators in the industry, Metric is a B2B company that prides itself on thinking B2C. Having developed into one of the most compelling and dynamic independent sports betting suppliers in the industry, the Company’s mission is:
To be the leading mainstream sports betting provider with a reputation for building high quality, bespoke and innovative products

Management Team


With a wealth of demonstrable experience growing iGaming businesses and providing consultative support to leading operators, Metric are uniquely placed to accelerate growth plans for established operators or provide a reliable, superior route to market.

Martin deKnijff

Chief Executive Officer

Lifetime entrepreneur with over 20 years sports analytics & handicapping experience as a professional sports bettor and consultant, as well as a former World Poker Tour champion. Martin now drives Metric's innovation agenda and is responsible for business development at Metric.

Jim Supple

Chief Operating Officer

Over 30 years of experience in the betting industry, having held Director roles at both Betfair and William Hill. As Retail Director at William Hill, Jim led an operation of 2,350 high street betting offices and a workforce of over 15,000. Jim has also worked as a consultant throughout the industry.

Manjit Gombra Singh

Chief Technology Officer

Seasoned tech leader and advisor for start-ups with a strong track record of delivering award winning and high-quality products. As CTO & EVP, Manjit provided technology direction for Aristocrat and drove vital technology for online, mobile and social, helping transform Aristocrat into a top gaming provider.

Steven Paterson

Chief Financial Officer

Over 25 years of experience in various finance roles, most recently Finance Director of William Hill's retail division. Steve has in-depth gambling sector knowledge accrued over eight years prior to joining Metric, with proven finance, analytical and business partnering expertise.

Keith Hayes

Trading Director

Over 14 years of experience in the betting industry. Keith joined Betfair in 2008 going on to play a key role in the Sportsbook's rise to industry leaders as Head of Trading, before assuming control of the Betfair Exchange in 2015 as Exchange Director.

Andrew Patterson

Integrations Officer

An expert in sports betting product management in the US & European markets, Andrew played a leading role in the successful positioning of Las Vegas Sports Consultants' acquisition by Cantor Gaming in 2008, leaving the organization as Director of Product.

Dan Banham

Head of Trading

A sports Trading & Product specialist with over 10 years of experience in the betting industry. Joined Metric in 2016 after holding senior positions within the trading departments of established industry brands William Hill & Coral.

Trevor Hancheroff

Head of Development

Over 15 years experience leading large development teams of 50+ within the sports betting & iGaming industries, holding executive roles in companies such as NYX and Mansion across Europe, Asia and the U.S. prior to joining Metric.

Jez Coyle

Head of Product

Involved in iGaming & digital media industries for 17 years, holding senior management and consultancy roles within industry leading businesses, including Evolution Gaming & Perform Group. Specialist in iGaming product development and services.

Advisory
Board Member

Non-Executive
Board Members

Advisory Board Member

Vivek Rajkumar

Board Advisor

Serial angel investor with interests in social media, gaming and sportsbetting. With a computer science background from the University of Washington and an appetite for risk as a former poker player, his expertise include product development and user acquisition.

Non-Executive Board Members

Peter Bertilsson

Non-Executive Chairman

Over twenty years of experience as a high-level executive and entrepreneur in the gaming industry. Former Managing Director of bwin Games AB and Ongame Services AB. Previously Chief Executive Officer of Boss Media AB. Oversees all aspects of company management.

Atul Bali

Non-Executive Director

Industry veteran with nearly twenty years in the gaming industry. Currently President - Games at Real Networks Inc. Formerly served as President & CEO of Aristocrat Technologies Inc. and GTECH G2 as well as CEO of venture firm Disruptive Technologies.