Betnation's Sportsbook Testimonial

Recently our partner, Betnation, shared their first impressions, experiences and results of working with Metric since their sportsbook launch in the Netherlands back in May 2024.
‍

At Betnation, we initially focused solely on offering casino products but had the ambition to offer a sports product from the start. Our search for a trading partner led us to Metric, who stood out not only for their eagerness to grow but also for their philosophy aligned with ours. We needed a partner that was forward-thinking, adaptable, and able to integrate seamlessly with our platform provider. Metric’s emphasis on regulated markets and their potential for unlimited growth made them the perfect match.

The services and features Metric offers have proven to be invaluable for us already after only 7 months. Their development pace has been remarkable, with new features being delivered monthly. The combination of their trading expertise and open-minded attitude has been a significant advantage for us. Additionally, the flexibility in UI customization has allowed us to maintain a unique interface that stands out from other operators. We feel the team at Metric are our colleagues and we are working on items together. There is a lot of room for ideas and suggestions.

Since launching our sportsbook, we've experienced tremendous growth. Within just a month, we were recognized as a top performer in the market, for our Grade A live football offering. Acquisition numbers surged, and we’ve been able to push our growth to new heights while navigating regulatory challenges. Our hybrid customer base is growing rapidly, and KPIs, such as bettor count and GGR, have consistently improved for the past seven months—outpacing the general market trends.

What sets Metric apart from other sportsbook operators is their no-nonsense attitude combined with a "yes we can" mindset. Their transparency, willingness to collaborate, and focus on shared success make them an ideal partner for us. The support during our launch was exceptional, particularly in the areas of trading strategy and market insights, as well al product support. During our ongoing operations the team at Metric is providing us 24/7 support on all major aspects of the business, ranging from customer queries, trading queries to content management. The contribution to long term project, such as our mobile app, is also exceeding expectations.

We would highly recommend Metric to others in the industry. Their flexibility, fast development, and commitment to continuous improvement make then our partner of choice. The absence of legacy issues and their ongoing product development means that this partnership is not only valuable now but will continue to yield great results for the foreseeable future.

Wouter Niemeijer,
Country Manager, Betnation