"Today, its one size fits none" - SBC Interview with Metric CEO, Keith Hayes
"Consider the Volkswagen Group: they build a range of high-quality vehicles, from Skodas to Bugattis, for radically different customers. The products and customer experiences across that spectrum vary enormously. Our platform does the same for sports betting"
Our CEO, Keith Hayes in conversation with SBC News today elaborating on how historical underinvestment in technology and product variety have provided the perfect environment to nurture and launch our new multi-tenant sportsbook, "the most sophisticated platform in existence" - and more.
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"Today, its one size fits none" - SBC Interview with Metric CEO, Keith Hayes
Metric's CEO Keith Hayes discusses our bespoke sportsbook technology, emphasising hyper-local customisation & critiquing industry complacency
Metric's racing experts discuss the UK racing state of play
Our in-house racing experts Mike Coultard and Charlie Casey sat down with SBC News to discuss the UK racing state of play
Metric raises the prospects of a racing revival
We discuss the issues facing racing betting, and how a focus on product innovation and a simplified UX is the key to engaging new, casual audiences
Trader's Outlook: preparing for the Prem's festive fixtures
Charlie Linford speaks with SBC News about how Metric Gaming sets-up for success over hectic festive fixtures
Graeme Brett: Technology trends that will redefine the iGaming sector in 2025
Metric’s Director of Data Strategy, Graeme Brett shares his predictions with Air Space
In-house, outsource, or somewhere in between - what's the recipe for success?
Metric's Commercial Director, Tom Warburton, examines the strategic choices available to operators looking to innovate and grow