Your in-house sportsbook, outsourced
A technology service without compromise, for operators who outsource
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Our mission
To set higher standards for technology and partnerships in our industry
To us that means:
Using the latest technology to deliver where others can't, enabling operators who outsource to be vastly more competitive.
Sharing more intelligence through data analytics and honest partnerships.
Holding ourselves to the highest standards, winning the right way matters most.
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To us, that means supplying the best services that modern technology can offer to sports betting.
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It means being honest, transparent and intelligent partners to our customers.
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And it means holding ourselves to the highest standards, winning the right way no matter the cost.
Using the latest technology to deliver where others can't, enabling operators who outsource to be vastly more competitive.
Sharing more intelligence through data analytics and honest partnerships.
Holding ourselves to the highest standards, winning the right way matters most.
Our story
Doing something that’s never been done before isn’t easy. So we focussed on getting it right from the start.
Metric Gaming was born of the belief that technology and partnerships in our industry can be vastly improved. So we made it our mission to lead this action through our tech, our people and our processes.
To head-up our effort, we assembled a senior team of execs from Tier 1 brands and market-leading B2B suppliers that combine for over 100 years experience working at the sharpest end of the market.
Fast forward three years, and Metric is reborn.
We've built a new platform that we believe will fundamentally change the way our industry operates, enabling betting operators who outsource to become Tier 1 competitive and grow sustainably.
To head-up our effort, we assembled a senior team of execs from Tier 1 brands and market-leading B2B suppliers that combine for over 100 years experience working at the sharpest end of the market.
Fast forward three years, and Metric is reborn.
We've built a new platform that we believe will fundamentally change the way our industry operates, enabling betting operators who outsource to become Tier 1 competitive and grow sustainably.
Given the market conditions of rising costs and consolidation, coupled with the very low success rate for new platforms in our industry - we’re extremely proud to be bucking the trend, bringing a new, sophisticated and stable platform to the market.
Keith Hayes
CEO at Metric Gaming
Our technology
Do what suits you, not
your provider.
Control your destiny.
Create Varied Player Experiences.
Adapt Swiftly To Change.
Multi-tenant tech means a service without compromise - all the freedom and control of an in-house platform, through a smart outsourced solution.
The real power of our technology lies in our branched microservices and multi-tenant architecture which uniquely offers the ability to run one or multiple brands, or even geo-optimised versions of the same sportsbook independently, all designed to scale.
This allows each customer complete control over their sportsbook, with full autonomy from front-to-back and even ring-fenced resources for true roadmap independence.
This allows each customer complete control over their sportsbook, with full autonomy from front-to-back and even ring-fenced resources for true roadmap independence.
This flexibility, matched with our advanced analytics and sophisticated trading methodologies allows our customers to exploit growth opportunities previously reserved only for those with in-house tech, and deep expertise.
This is a competitive edge that delivers the sort of long-term growth previously only available to those with in-house tech and deep expertise.
• Only live in fully regulated markets
• Flawless launches
• 100% platform uptime
• Many releases. Zero rollbacks
• Lightning-fast user interface
• 10s millions of euro managed
This is a competitive edge that delivers the sort of long-term growth previously only available to those with in-house tech and deep expertise.
• Only live in fully regulated markets
• Flawless launches
• 100% platform uptime
• Many releases. Zero rollbacks
• Lightning-fast user interface
• 10s millions of euro managed
The freedom to specifically tailor product, trading and risk strategy
Reduces compliance & operational overheads
Reduces acquisition and retention costs
Improves yield
To have a conversation about how we can help you
Our promise
We’re committed to delivering exceptional products and services ethically, all underpinned by our superior technology.
World-class tech
Our technology allows us to build products others can't, supply them at scale and unlock unparalleled economies of scale.
Engaging products
Our philosophy is to build products that responsibly deliver engaging and personalised experiences.
Top-tier service
We strive to win our partners’ trust by being honest, over-delivering on promises and being disciplined in our execution.
Latest news
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"Today, its one size fits none" - SBC Interview with Metric CEO, Keith Hayes
Metric's CEO Keith Hayes discusses our bespoke sportsbook technology, emphasising hyper-local customisation & critiquing industry complacency
Betzone partners with Metric Gaming for new UK sportsbook launch
Betzone selects Metric Gaming to launch a new UK sportsbook
El Guero Vega, sea ice and a Ferrari – a sportsbook story
A post-launch statement by Metric Gaming CEO, Keith Hayes
Metric Gaming and Bragg Gaming announce partnership
Forging a powerful combination of Metric’s cutting-edge sportsbook tech and trading expertise, alongside Bragg’s formidable PAM and Casino offering
Betnation partners with Metric Gaming to launch in the Netherlands
A new era begins as leading casino operator Betnation launch their sportsbook utilising Metric’s brand-new sportsbook platform
A perfect score for Metric with GLI-33 “Clean Pass”
Today, we announced our technology and team have been awarded the highest GLI certification standard: GLI-33, with a "clean-pass"
Metric's racing experts discuss the UK racing state of play
Our in-house racing experts Mike Coultard and Charlie Casey sat down with SBC News to discuss the UK racing state of play
Inside Metric: Q&A with Thomas Warburton
We caught up with our Commercial Director to talk progress, plans and new years resolutions
Inside Metric: Q&A with Matt Edwards
Our UX expert and cycling enthusiast, Matt Edwards discusses the challenges facing operators trying to create new and engaging experiences
Trader's Outlook: preparing for the Prem's festive fixtures
Charlie Linford speaks with SBC News about how Metric Gaming sets-up for success over hectic festive fixtures
Metric raises the prospects of a racing revival
We discuss the issues facing racing betting, and how a focus on product innovation and a simplified UX is the key to engaging new, casual audiences
Metric Gaming joins leading global betting integrity body, IBIA
Metric announces their commitment to the safety of betting customers, and the integrity of the sports we love with IBIA partnership